Need help coming up with LinkedIn post ideas? Recently I did a survey of the business owners I’ve been working with over the past 6 months. I asked what sorts of marketing outlets they’d be interested in developing over the coming 6 months.
More than half said developing their content for LinkedIn.
Now, if you’re running a B2B business, LinkedIn’s likely the frontrunner for your social media efforts.
If you’re running a B2C business, though, there’s a good chance you prefer email and targeted social media ads first. After all, that’s direct contact with your prospects, clients, and customers.
Yet, nearly all of the businesses I spoke with are B2C.
So, it’s worth asking the question: are they wasting their time being interested in LinkedIn, or are there some valid reasons to pursue it?
3 Reasons Why An E-commerce Business Should Post on LinkedIn
There are plenty of ways to think about marketing, but for the purposes of this non-exhaustive post, let’s say there’s immediate and delayed marketing.
For a B2C company, email and targeted social media ads will deliver immediate messaging, like sales and announcements. For the longer time horizon, blogging on your own site or preparing LinkedIn content can deliver different kinds of value.
Here are three reason why I’m in favor of developing this kind of work:
- Enjoy Better Rankings – What’s the first thing that comes up when you search your name? For me, the first that isn’t a rugby player or a British geneticist is my LinkedIn. And unless you’ve spent a lot of time developing your personal brand, that’s likely the case for you and your company, too. By sharing posts through your LinkedIn account, or through your company’s page, you can make sure that the people who are finding and visiting your profile are also learning more about you.
- Become An Industry Authority – Connecting with your friends (and enemies!) online lets you stay on top of trends, evaluate their marketing efforts, and remain competitive. When you then begin to post and share content of your own, you can position yourself as a leader in your industry. Should the time come to speak at conferences, to connect through podcasts, or to be interviewed in a major publication, you’ll be already established as the go-to for the area.
- The Face To The Business – Some solopreneurs are fine flying solo. Others hope to grow, preferably sooner rather than later. That growth means bringing on other talent, either by attracting a partner or hiring staff. Anyone worth hiring is going to have other opportunities, so planting the seeds now about how you think, why you do what you do, and your plans for the future will help to position you
If you’re ready for some inspiration, let’s get to it.
30 LinkedIn Ideas Any Business Owner Can Post Right Now
Now, I’m not saying you have to post these every day for a month straight. Nor that you should.
(But you could!)
Read on for 30 ideas to spark your next great LinkedIn post. Standard disclaimers apply, like use photos when possible (it’s the Internet, remember?).
- The Job Before The Job
Depending on the work you did before running your business, telling the story of the job you did before making up your own job can make for a funny aside (maybe you’re a former lawyer who now legislates a weekly Lucha Libre show), an iconic calling card (see the cakes this former architect designs!), or just grab attention (look at the shiny awards I won before!). Then make the connection (the best part of that job, the part you wanted to leave behind, etc.) to what you’re doing now to wrap it all up.
- You’re The Weakest Link
You know that *fun* interview question where they ask for your weaknesses, and then you’re supposed to twist them into some sort of strength? This is like that, but less awful. As an entrepreneur, you may have to do it all, to wear every hat, to check every box, to wear out every metaphor. Share something you’re particularly bad at, something you don’t particularly like, and then share some way you’ve found to make that particular thing less miserable.
- Project Graveyard
Show me an entrepreneur, and I’ll show you someone who’s got skeletons (of other projects) in their closet. Here is the chance to dust off those old bones and frame some lessons. Laugh at your old assumptions about projects or products you thought would be successful, big leaps that turned out to be mistakes, and more. Commiserating with a community of entrepreneurs will at the very least be therapeutic.
- Do The Samuel Beckett
Anyone with a Tumblr account has seen a stylized typography post of Samuel Beckett’s quote “Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.” It’s a convenient mantra for the entrepreneur as well. Is there an aspect of your business you’ve iterated? Experimented? Plain ol’ failed at, but didn’t give up? Talk about the process of changing your approach, where you noticed some successes, and where you’re at now.
- Agree To Disagree
The internet sure loves an argument. If you’re looking for a fight, it won’t take you long to fight one. But perhaps more sustainable is a healthy disagreement. Don’t believe in a style of management practice? Already ready for a new trend to disappear? Want to argue against TikTok being the future? Have at it, and make sure to leave in open-ended areas for rebuttals. After all, we’re trying to get you that sweet, sweet LinkedIn engagement.
- Late Night Happy Hour
It’s Happy Hour somewhere. Change up the medium and record a video. Maybe you’re fresh off a video meeting or a customer call. Turn to the camera and turn on story time. Share what made the moment unique – or what makes it so common – in your life as an entrepreneur. Use some specific examples, then broaden them. Drink optional.
- The First Draft
Share your business’s first draft. What was the first idea for your company? Or the first product? Or the first service? How much has it changed? How much is still the same?
- Who’s With Me?
The LinkedIn Poll feature is a nice way to set up consecutive posts. First, use it to ask a simple question. Then act on the results and write a follow-up.
- Once Upon A Time
It’s time to tell your origin story. Tell it well, tell it with emotions, tell it with a picture. Not only will it work in the short term to engage your followers, you can stick it on your profile and it’s one you can point to down the line. This way, you work once and benefit… well, definitely more than once.
- Content About Content
It’s okay to talk about what your competitors are doing (analyze why you like it, be snarky about why you don’t). When you talk about your industry, you can be a resource.
- Share Strategies
We’re all in this together. If you can put together a post with supporting data about a strategy that worked (getting to number one on Google, selling out your stock with an email campaign, etc.) then you can grab their attention. You can share what’s worked for you in the past, or you can package up in a post what you’re considering trying (which makes for a nice way to repackage your research!).
- Sneak Peeks and Behind-The-Scenes
You’re not a Jonas Bro… or are you? You might be to your small but mighty fanbase, so don’t be shy about posting pictures about what you’re cooking up. It doesn’t have to be all selfies and smiles, though. A picture of something exciting that just came across your desk, a book you’ve just finished reading, or the remote work view of the day.
- Openings and Opportunities
A crazy idea, but you’re using LinkedIn to connect, right? With who? Only customers? Or with people who can help elevate your business even further? Let people know what you’re looking for and why, and let serendipity (the name I use for the LinkedIn algorithm) do the work.
- Take A Stand
Annoyed by a trend? Obsessed with something unpopular? Put it all out there. People respond to emotion, so hook them with “This makes me so mad…” or “I’ve never been so excited about…” (Just take it easy on all the caps.)
- Make The Personal Professional
Turn casual observations into professional moments (with the help of a picture). The other day I was in an all-too-narrow grocery store, and found that I couldn’t get past an unattended suitcase to the ice cream section. Its owner was caught up in a conversation further away, and rather than risk confrontation, I settled for a dark chocolate bar instead. Gripping, I know. But what about spinning this personal moment into something professional, like the ways during the day in which our actions unknowingly block other people? Or an idea about handling conflict? Or the merits of dark chocolate? Sometimes a slice of life is a nice break on LinkedIn.
- Talk About The Business (But Not Too Much)
As mentioned earlier, you’re not likely going to be posting new sales or offers on your LinkedIn unless you’re B2B – or a very specific kind of business coach. So, can you tie in the thinking behind that new sale or offer? Are you using a new medium to advertise in? Does it represent more of the same, or something completely different? Sharing the process behind your business news can turn it from sales copy into something special.
- Schedule A Post About Scheduling
A post as old as (Internet) time: writing about routines. People love routines. They want to compare what they do to what you do. They want to know how you get so much done in the same amount of time. So, indulge them. Let ‘em know your not-so-secret stuff. Do you block out days without meetings? Regular time for deep thinking? When does your team meet, and why?
- Unwind The Week
Wins, losses, draws. Did your VA use the British spelling for an American email blast? Did you forget that much of Europe uses 24 hour time, so you showed up 12 hours late to the Zoom you’d saved wrong in your calendar? Share what went well (and what didn’t) and how you’ll move forward.
- Settle Up
Is there a question you’ve (seriously) been considering? To go, or not to go? To invest, or not to invest? To hire, or not to hire? Show both sides of your situation then ask the crowd. This also sets up a follow-up post about the decision, what the final deciding factors were, and where you go from here.
- Like Britney At A Crossroads
We’ve all been like Britney Spears in 2002… facing a Crossroads. Are you dealing with a good problem? A bad one? Do you need to make a decision about your company’s direction for the next 6 months or 12 months? Set up your situation so your community can weigh in.
- You’re, Like, An Authority, I Guess
When do you think you’ll be considered an authority? After your first $1? Your first $10,000? Your first $1M? You’ve got to start somewhere. Why not start now? You know more than you did, so make something for the ‘you’ of a year ago – a guide, a tutorial, a cheat sheet – then share it. By adopting the attitude of being an authority, something surprising happens… you develop authority.
- They Like Me! They Really Like Me!
Besides being a nice testimonial, getting positive feedback can be the cherry on top for the story sundae you’re about to serve. What’s special about the compliment you received? Is it the result of good service you delivered, a new hire, or a new product? Use that piece of positivity to unpack a little more about the process at work.
- They Hate Me! They Really Hate Me!
No one gets all positive feedback, all the time. What’s useful about negative feedback is that it becomes a chance to show your audience (and your clients/customers) that you’re human… Or it’s a chance to show them how human-like your bots are. Share how you handled the situation, the outcome of the back-and-forth, and how your team is using that to grow.
- It’s The Journey, Not The Destination
As a kid whose longest road trip going up was just eight hours (since surpassed with 37 hours over 2.5 days), I never had much patience for the journey. In all likelihood, though, your journey as an entrepreneur might go past eight hours, so share the milestones you’re coming up on, the ones you’ve recently passed, or the ones you hope to someday get to.
- Are We There Yet?
- But it’s nice to think about the destination, too. What’re you aiming for? Maybe it’s something with your team, or sales goals, or product launches, or something else. Share what you’re working toward, and you never know who might help you achieve it.
- Is This Thing On?
Every once in a while, it’s okay to pass the mic. Set up and record a quick Zoom call to answer some questions, introduce someone new from the team, or queue up an employee to tell a story.
- America’s Funniest Home Comments
Use feedback to share a story. This could be a comment left on one of your posts, something on a viral post, or direct feedback to your company. If the commenter doesn’t quite get the whole picture (“I can’t believe you don’t offer Free Shipping! What a rip-off!”), use this post to expand on your company’s ethics. If the commenter is jumping to conclusions, share what else is going on behind the scenes. This short snippet is often emotional and incendiary, so they make for a great lead-in to your post.
- Boldly Go Where Few Online Pundits Have Gone Before
The fun thing about making predictions on the internet? It’s a nice way to get in a little research about your industry, make a bet on something that’s happening, and suggest where it’ll go. If you’re wrong, you get a built-in follow-up post about what your blind spots were. And if you’re right, well, you get online bragging rights (less useful) and a boost to your authority (more useful).
- To Infinity, and Beyond
As a rule of thumb, longer posts get more readership and more engagement (you’ve made it this far in a post of more than 2,000 words!). Assuming you’re saying something worthwhile, try and go the distance once in a while and see how your community reacts. It could be a longer story, an interview, a how-to – don’t think you have to limit yourself.
- Did I Do That?
Like Urkel taught us as we were growing up, there’s a time and place for owning your mistakes. Think about when you might have made a mistake yourself, or when you mistakenly blamed someone else for work you did. This is your chance to share that story, what it took for you to finally open up, and how you’re moving forward.
- And Don’t Stop (Believing)!
The journey isn’t over yet. This idea is less about what to do for a specific post and more about framing how you think about posting overall. Keep going, keep engaging, keep creating.